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Sunday, September 13, 2009

Ladies' car insurance firm launches safety device


A new device has been launched by the car insurance firm Sheilas' Wheels in an attempt to make female drivers feel less anxious while looking for their keys.

A leading ladies' car insurance firm has announced that its customers can now purchase a new key ring which is designed to make them feel safer when driving alone at night.

Research by Sheilas' Wheels has shown that 33 per cent of women get panicked or anxious when getting into their car because it takes them so long to find their keys among all the other items in their handbag.

This anxiety could lead to a higher chance of having an accident on the road which may need to be claimed for under auto insurance, so the company has introduced a new fake ring which quickly opens car doors.

By pressing the gem on the ring, it acts as a remote for the car and unlocks the doors, leaving the female driver to get into the vehicle and safely search for the actual keys.

Jacky Brown from Sheilas' Wheels ladies' car insurance provider said: "We are always looking to address women's motoring safety concerns and with the Sheilas' Wheels KeyRing we do just that.

"Not only will women be able to open their cars with minimal fuss, but they will be able to quickly get in to the safety of their vehicle before having to root around in their handbag for their car keys," she added.

The ladies' car insurance provider recently raised concerns over the number of drivers who headed abroad this summer without sufficient cover or knowledge of foreign road regulations.

Its research showed that 33 per cent of drivers set off to European countries in their vehicle thinking the rules of the road on the continent are the same as those in the UK - which is not the case.

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